What most of eCommerce growth and scaling calls business revenue drivers focuses around are conversions. Increase your conversion rates as a new start-up or established online store and watch that affect the bottom line. This means, as RapidCents — a payment processing company, seamless transactions and customer experience from your side translate into more conversions.
So if you’re looking to turbo charge your eCommerce sales, here are three proven methods you can adopt to help drive up your conversion rates and deliver a better, more lucrative experience to your customers.
Methods to enhance the checkout process
One of the biggest hurdles to eCommerce conversion lies within the payment process itself. In fact, research found that more than 60% of online consumers walk away from their shopping carts and never complete their purchases when it involves long or confusing steps in its checkout process. Add friction to the journey, risk losing that customer to a competitor before the purchase is made.
Make the checkout process as easy as possible:
Even taking the checkout process one step minimization: Keep your checkout process simple and clear. Minimize form fields through leading action from cart to confirmation.
Enable guest checkout: Not all customers are going to want to sign up. Provide a guest checkout option for customers who are in a time crunch, to allow them to complete the shopping as efficiently as possible.
Mobile & Auto-fill: Minimize efforts on the part of a customer to buy a product; the checkout page should be mobile-friendly and should be able to auto-fill details for regular customers.
Multiple Payment Modes – Providing Multiple Ways Payment options to the customers leans you towards a range of payment modes like credit card, v-banking, and also wallet, thereby giving you coverage of all the possible needs
Benefit to Growth – tip of rapid cents: A trusted payment processing provider such as RapidCents will help you simplify your checkout to one two three by offering multiple payment gateways to help increase conversions and process safe, fast transactions which will keep your customers at ease.
Deliver Quality Product Images and Descriptions
First impressions are a big deal in day-to-day life, but they’re that much more important when you’re shopping online. With customers unable to touch and feel or try on products, it is vital to share as much information as possible.” It is a must to have nice pictures and simple product copy so that you build trust and get conversion.
On payments Minor improvements in product display
Image should be high quality images create crystal clear view of your product from every angle. They can also give a new light to important information.
Video contents: You can append video reviews of product demos to enable the customer to watch how the item functions or how it appears in use.
In-depth product prospects: You can not only write informative but persuasive product descriptions that will also describe beyond the features. The refreshments at these Mainstream meetings consist of snacks (including crisps) and drinks. The more detailed description & information you give about the product the more confidence the customer can have in the purchase.
Using payment options on your product pages: If you can hook up the payment options on product pages, you’re basically allowed to add glossy photos of your product offerings and then let RapidCents safely and seamlessly lead customers through check-out.
Building Trust Signals: Using Social Proof
Social proof is one of the most effective and tried-and-true methods for increasing conversions. People are more likely to trust your brand when they see other customers giving good reviews, ratings, testimonials, etc. Social proof is one of the more powerful methods to strengthen marketing trust, but it can also give potential buyers the assurance that their purchase is going to be the right one.
How to add social proof:
Leave customer reviews & ratings on product pages → Show this to buyers to boost their confidence
Customer testimonials and case studies (if you have them): If your product has already made an impact, you can surely add customer testimonials or case studies to your landing page.
Social proof: Include positive customer reviews, recommendations and trust certification badges to help customers feel confident in what you are offering.
RapidCents Tip: If you are serving as a payment processor working in close coordination with a trusted merchant processor such as RapidCents, you can utilize secure payments icons on your own website, which will work to maintain trust and reduce fears customers may experience during check out.
Bonus Tip: Use Mobile Monitor
With more than half of all online sales today in the domain of mobile shopping, these times it has become non-negotiable for every other eCommerce website to have a mobile version of it optimized for easy and seamless usage. A mobile-friendly site that enables customers to browse, shop and checkout comfortably from their smartphones or tablets is worth the investment for businesses looking to provide a better user experience for increased conversion rates.
Final Words: Increase eCommerce Conversions with a Smart Strategy
Simple Steps to Improve Your eCommerce Conversion Rates By ensuring a fast and simple checkout process, shoppable product images that are good quality and presenting social proof, you can create a shopping experience that not only converts customers but will have them coming back time and again to make repeat purchases.
At RapidCents, we realize that a seamless and secure payment process is the heart of eCommerce. You will need to incorporate reliable payment processing into your store and make your customer experience better then ever, removing any barriers during the purchase process.
*Want to learn someconversion hacks? If so, you will surely see your sales rise, as you provide shopping experiences that are easy and build trust with your customers, after focusing on optimising these important areas.
Let us explain, and how RapidCents can support your eCommerce store.