In the fast-paced world of eCommerce, getting traffic to visit your online store is only part of the battle. The important thing is converting that traffic into buyers. After all, without the proper strategies in place, none of those clicks, pageviews, and traffic will pay the bills. Conversion rates are the key to any business, be it as small as an online boutique or a large eCommerce enterprise. In this article you will discover three methods you can use immediately to increase your eCommerce conversions and yield more visitors into regular customers.
1. Optimize for Mobile Users
More than half of all eCommerce transactions are now placed via mobiles — so your website must be fully optimized for mobile consumers. You are probably missing out on a lot of sales if your site not optimized for mobile. Here is how you can make mobile experience better than desktop or tv:
Design: Your web design should be responsive to give an apparently unbroken shopping experience for mobile users and thus display appropriately across all screen sizes.
Quick Load Times: Websites that are slow lose readers. Ensure your site gets loaded within 3 seconds or less.
You should have a streamlined checkout experience — offer one click mobile payment solutions for all the different mobile wallets of customers like Apple Pay or Google Pay, and implement guest checkout where users can purchase without opening an account.
2. Use Social Proof and Customer Reviews
In eCommerce, trust is paramount. Social Proof is one of the very effective ideas to build relationship. Prospects are but more convinced to purchase a product, when they see that others bought and were happy with it. To boost conversion rates, what social proof elements you should put on your website:
Customer Reviews and Ratings: Feature user-generated reviews and star ratings on product pages.
Testimonials : Company video and written testimonials from satisfied clients, particularly if they are well-known or influential.
Real-Time Purchase Pop-ups: Create on-screen pop-ups that show the most recent purchases made by other customers. This aids in creating a sense of urgency with social trust.
Pro Tip : Giving customers a small incentive or promotion to leave a review, such as a discount on their next purchase Simplify the User Experience Cluttered or confusing websites frustrate users and can lead to abandoned carts. Simplifying your website’s navigation and layout can drastically impact your conversion rate.
Create a seamless and enjoyable shopping experience with the following suggestions: clear calls-to-action : The “Add to Cart,” “Checkout,” and “Buy Now” buttons should be visible, appealing, and persuasive navigation that is second nature: Enabling site visitors to browse using search bars, category filters, and well-structured menus Abandoned Cart Recovery: Use automatic emails or texts to remind users who have abandoned their carts to finalize their purchase.
Provide an incentive, such as free shipping or a discount.
Pro Tip : Using a heat-mapping tool to determine where customers are spending the most time on your website and, conversely, where they are most likely to abandon. Conclusion: Increase Conversions, Increase Sales. eCommerce conversion optimization does not have to be difficult. By optimizing for mobile, utilizing social proof, and simplifying the customer’s experience, you can convert more of your visitors to consumers, making certain that your traffic converts rather than executed. Keep in mind that a higher conversion rate equals more sales without the need for additional traffic, making it a very efficient technique for expanding a firm.
RapidCents provide streamline payment processing, reduce cart abandonment and checkout easy for eCommerce businesses. Get in touch today to find out how our solutions can improve your conversion rates and increase your sales.
