We cannot deny the fact that even in this pandemic era, the e-commerce industry is growing at a very good pace. Yes, if you analyse the current situation, you will understand that the customers need a secure and convenient platform from where they can purchase things online. From product delivery to the online transaction- everything should be seamless. As a merchant, if you want to provide such a thing, you need to pair your business with a secure online payment gateway. Having a secure online payment gateway will increase brand awareness. Moreover, it will enhance customer loyalty. In the end, you will see an increment in sales as well as profit.
Now, the cashless transaction has become a regular thing. This is why you will see POS machines in almost every business. But, there are differences between having a secure online payment gateway and a POS machine. Again, if we analyse the current situation, you will realize that people are shopping sitting at their convenient places. In other words, we can say that people are not visiting offline stores and making payments through POS machines. They are doing online payment and they are purchasing things from domestic as well as international business.
Now, if you have enabled the online payment gateway, you do not need to stay in your shop. It will be your first step into the online ecosystem. You are turning your physical store into an online store. As a result, customers across the globe can order from your business. The online payment gateway will ensure that you get the transaction amount in your bank account. You just need to focus on providing seamless delivery service.
Online Payment Gateway And E-Commerce Platform
This pandemic situation has shown the world that the e-commerce platform in the future. Well, your business might have payment terminals that support cashless transactions. But, it will not be enough to survive in this new situation. If you pair your business with a merchant processor and enable an online payment gateway, it will give you a solid boost. People are shopping from e-commerce platforms because these platforms are offering a lot of benefits that you cannot offer in retail outlets. These are as follows:
- It offers a wide range of products. Moreover, there is no space limitation in the case of online platforms.
- The checkout process is quick, seamless, and secure.
- The navigation process in online platforms is very easy.
- Customers can access it from any part of the world.
- It supports cashless payment.
This is the right time when you should start thinking about your business in a different way. Yes, you need to make sure that customers get a very seamless payment experience while shopping from your online business platform. For this, you need to get in touch with well-known and reliable merchant processors such as Rapidcents. You can integrate the online payment gateway into your business with the help of Rapidcents. Without having a safe payment gateway, your online business will not grow. Rapidcents knows this very well and this is why they make sure that customers face no problem while making transactions. Along with this, they also make sure that the merchants get the transaction amount on time.
True Benefits Of Online Payment Gateway
Understanding the true benefits of an online payment gateway is very important. We have explained the benefits below:
- Easy And Faster Checkout: One of the best things about having an online payment gateway is that it provides easy and faster checkout. This is something that consumers always want and therefore if you have this thing, you will definitely get the true taste of success.
- Simple Checkout Process: According to a report, almost 40% of online customers abandon their online e-cart if they see that the payment process is time-consuming and complicated. Therefore, you need to make sure that the payment process on your website is simple. It will definitely increase the conversion rate and profit.
Apart from these, there are some other benefits of using an online payment gateway. It will definitely give you a solid advantage over your competitors. These are as follows:
- It supports recurring billing
- Top merchant processors such as Rapidcents also provide fraud prevention service
- The merchants will also get chargeback prevention
- Accept multiple payments at the same time
- Offer faster payment processing
- Easy integration with the shopping cart
Another good thing about having an online payment gateway is that it allows you to meet a global audience. You will get a deep insight into your business. On the basis of this, you can make improvements in your business to satisfy more customers. You can also study your online competitors to do positive adjustments in your business.
Not A Rapidcents Merchant?
Rapidcents offers an online payment gateway, chargeback prevention, fraud prevention, and many more. If you are thinking to turn your physical store into an online store, you need to get in touch with Rapidcents. From easy online payment gateway integration to billing and invoicing- you will get all-around support from this reliable platform.