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Identifying and Leveraging Customer Profiles for Online Commerce: Tactics and Examples

Whether you’re a seasoned marketer or new to the field, you’ve likely encountered the term “customer profile.” This critical marketing asset, when thoughtfully constructed, can increase earnings, deepen brand devotion, and boost sales volumes. An underutilized yet highly impactful method for establishing meaningful customer profiles is through email segmentation. In this article, we will explore: […]

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Enhancing eCommerce Conversions: Three Key Strategies

 Enhancing eCommerce Conversions: Three Key Strategies In today’s competitive eCommerce market, improving conversion rates is essential for driving revenue and business growth. Here, we outline three effective methods to enhance your eCommerce conversion rates: LAUNCH & GROW, ACCELERATE, and ELEVATE. LAUNCH & GROW Market Research and Product Selection Conduct thorough market research to identify profitable

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