12 Proven Tactics to Boost Your eCommerce Email Marketing

Personalize Your Messages and Segment Your Audience

Customers are bombarded with email marketing on a daily basis. They get fed up with template-styled emails and delete them right away without even opening them. Personalizing and addressing your individual customer needs will make your marketing email stand out from the rest. You don't have to write individual emails for everyone; you can do things like adding the customer name or showing them offers for products they have interest in.

No two customers are the same, and as an ecommerce business owner you should know that more than anyone. Most popular ecommerce platforms like Shopify provide in-depth analytical tools that tell you about the varying interests of your customers. Before you start sending bulk marketing emails, create multiple versions of these emails, each for different segments of your customers. That way, you can cater to the varying interests of your customers.

Create Eye-Catching Subject Lines and Clear CTAs

The subject line is the first thing that shows up when a customer receives an email notification. It is a defining factor that decides if your email ends up in the trash or leads to a purchase. A subject line must be clear, concise, and creative. Picture yourself in the shoes of your customer and imagine receiving an email with that subject line: would you read it or delete it? As tempting as the words 'free' or 'discount' sound, adding these words to subject lines is not recommended because they trigger spam warnings and will be automatically marked as spam.

What is the point of sending a marketing email if the customer has no option to learn more? Rarely do customers look up the brand or product they received the email from. To make sure the customer follows through, add a CTA (call-to-action) button. With a CTA button, interested customers can be directed to the product page, sign-up form, or even a landing page. Design CTA buttons so they are visible and easy to click; don't hide them along with the rest of the content.

Optimize for Smartphones

Emails are no longer accessed only on a computer; they are almost always accessed via a smartphone. Mobile devices have evolved so much that they are capable of doing everything a PC can do. The main difference is the screen size: since a mobile device has a smaller screen, not a lot of content can be displayed simultaneously. Hence it is recommended that while you craft your email marketing content, it is improved for mobile viewing.

Use Marketing Analytics and A/B Testing

Like every other form of marketing, email marketing is very effective to analyze. Most email marketing software provides a plenty of analytical tools, like number of opens, time of opening, and the sections of the email that were most interacted with. With this analysis you can keep track of your email marketing performance and, if needed, change content to suit what works best.

As tempting as it may seem to send your bulk email marketing in a single go to all your customers, it is wise to test it on a small group first. In A/B testing, you create two versions of your campaign; each will have the same message but a different subject line, content, or CTA button. Pick a small group of customers, send both versions, learn from the analysis, and then create a final version that you can confidently send to the rest of your customers. This way, you create an email that receives the highest interaction rate and in turn leads to a purchase.

Add Visuals and Engaging Elements

Your customers are busy with their own lives, and the last thing they want to do is read a lengthy marketing email. While you create a marketing email, add visual elements like images, GIFs, and videos to capture the customer's attention. One of the most effective visuals is showcasing products with a limited offer and linking it directly to a shopping page for a smooth purchase experience.

In most email marketing campaigns, the content usually comprises text and a visual element. You can step the campaign up a notch by including interactive elements like polls, surveys, or even a small trivia quiz. Adding an interactive element makes customers engage with your email and can also provide insights into customer interests by means of polls.

Special Offers and a Sense of Urgency

Customers like to be valued, noticed, and pampered with exclusive deals. Knowing that a business is taking care of them makes customers come back for more frequent purchases. Some of the most popular deals you can provide are free shipping using a code provided in the email, or a specific discount for the people who receive the email.

There is no better time to purchase than right now. Emphasizing that a limited-time offer will expire if not claimed is a good marketing technique to initiate instant action. Adding phrases like 'limited time offer' or 'last chance' increases interactions with your email. Customers never want to miss out on a great deal, and they will purchase the product right away.

Automate Your Emails

Email marketing software gives you plenty of options for automated emails. You can upload your email content and schedule a time or an action to trigger the email to be sent. Some of the most common automated emails are a welcome email when someone signs up and an abandoned cart reminder. Automating emails helps save you a lot of time and resources.

Subscriptions and monthly payments have been increasing as more customers opt for this method. With a recurring payment solution, your customers can receive an automated reminder when their payments are due, and you can customize these emails to reflect your brand voice.

Why Email Marketing Matters for eCommerce

Email marketing is a necessity for running a successful ecommerce business. By using these tactics, you will be able to create successful email marketing campaigns. And when sales start to soar, you will need a strong payment solution to process all the payments that follow.