How Credit Cards Will Shape E-commerce by 2028 in North America
Credit cards will keep shaping North American e-commerce through 2028: the credit card market is expected to continue growing, with over 150 million daily credit card transactions in the US in 2024. Key trends include biometric authentication and AI fraud prevention, contactless and mobile wallet payments, flexible instalment options like BNPL, and AI-personalized rewards.

Scope: For North American merchants selling online; covers credit card growth trends, security and payment-flexibility shifts, and how to prepare for e-commerce payments by 2028.
Why Credit Cards Matter More Than Ever
E-commerce, which is expanding rapidly, is reshaping how people shop and pay for goods online across North America. According to a MarketLine report, the credit card market is expected to continue growing drastically. These are market trends that merchants will have to know to remain competitive.
Shopping online has also reshaped how consumers pay, leading more people to digital payment methods like credit cards. According to a Capital One Shopping report, there were over 150 million credit card transactions per day in the US in 2024, and these numbers are projected to increase with each passing year.
People use credit cards online for the convenience, speed of payment, and security. Enhancements in mobile payments and digital wallets make credit cards even more valuable for online shopping.
Top Trends That Will Change E-commerce Payments
• Better security and less fraud: Security will remain a priority. Merchants will benefit from security enhancements such as fingerprint or facial recognition, secure payment tokens, and AI-fueled fraud prevention. Investing in a strong authentication solution saves money by protecting your customers and reducing chargebacks.
• Contactless and mobile payments will take over: In the wake of the pandemic, more consumers are opting for contactless payments with digital wallets like Apple Pay or Google Pay. Merchants with simple phone-based payment options will shorten transactions and improve customer satisfaction.
• Flexible payment options become common: There are now more people using Buy Now, Pay Later (BNPL) products, and flexible installment options from credit card companies are expected by 2028. Merchants who offer these payment options could receive larger orders and more sales.
• Personalized rewards and customer experiences: Credit card companies will leverage AI and data to provide consumers with targeted rewards and offers. Retailers may also use this as a basis to encourage customer loyalty and engagement for subsequent sales through rewards schemes.
Emerging Challenges for Merchants
As the use of credit cards becomes more common, so do the challenges that merchants face.
• Higher transaction costs: The more people pay with cards, the more merchants have to pay in processing fees. Businesses need to ensure good terms and manage these costs closely.
• Complicated regulations: Stricter regulations for data privacy and security will make it more difficult for merchants to maintain compliance and transparency.
How Merchants Can Prepare
Here are some simple things merchants can do to capitalize on these trends:
• Update payment systems: Make sure payment systems are secure, mobile-friendly, and can accept many payment types.
• Improve options: Simplify the checkout process and offer different ways to pay according to the customer's needs.
• Safety and security: Use advanced tools against payment fraud and to keep customer data safe.
• Personalized experiences: Work with payment gateways that are able to design rewards and promotions with the customer's data.
Staying Ahead
With e-commerce on the rise, companies require secure, flexible payment solutions that are also easy to scale. Payment technology has evolved a lot in recent years, and modern platforms give merchants the tools they need to adapt to these changes, complete transactions, and keep customers smiling.
Those merchants who recognize and react to these trends will fare better in the increasingly digital marketplace of 2028.
Frequently asked questions
Why do consumers prefer credit cards for online shopping?
People use credit cards online for the convenience, speed of payment, and security. Improvements in mobile payments and digital wallets have made credit cards even more valuable for online shopping.
What payment trends will shape e-commerce by 2028?
Four big trends stand out: stronger security through biometrics, payment tokens, and AI fraud prevention; the takeover of contactless and mobile wallet payments; flexible options like BNPL and card-issuer instalments; and AI-driven personalized rewards that build customer loyalty.
What challenges do merchants face as credit card use grows?
Two main ones: higher transaction costs, since more card payments mean more processing fees to manage and negotiate, and more complicated regulations, as stricter data privacy and security rules make compliance and transparency harder to maintain.
How can merchants prepare for the future of e-commerce payments?
Update payment systems so they are secure, mobile-friendly, and able to accept many payment types; simplify the checkout process; use advanced fraud prevention tools to keep customer data safe; and work with payment gateways that can design rewards and promotions using customer data.





